About Us

InPlay Racing brings an evolution in horse race wagering. Until now racing is the only sporting genre not dominated by the inplay experience. Consumers want instant entertainment and InPlay Racing is bringing that to horse racing across the world. Watch and bet throughout the whole of the race.

Our Story

Inplay Racing's genesis was ten years ago, when the technology for live tracking of the runners during a race came to our attention. At that time, the demand for inplay markets was in its infancy, and the amount of equipment and expense involved for monitoring each meeting meant a viable commercial offering was beyond reach. Today, the technology is affordable and we are bringing the first comprehensive inplay racing solution to market.

Our Product

We strive to provide the most comprehensive, automated inplay pricing solution available for global horse racing today:

  • Comprehensive coverage of UK and international meetings
    We currently cover the majority of major UK venues and are working with the providers of data from International venues in order to globalise our offering
  • 24/7 content – real and inplay virtuals
    Our global racing content coverage is complemented by our unique in-play racing product
  • Easy and fast integration
    We provide a fully-integrated solution, requiring little or no development from you or your sportsbook provider. A single integration allows access to our entire portfolio.
  • New markets to bet on during the race
    Inplay racing brings new opportunities to bet. Not just win and place but head to heads, fastest furlong, and the world first inplay jackpot bet.
  • Gamified experience
    Entertain your customer base in a new way. Racing provides a unique amount of content and inplay racing makes horse racing instant and accessible.
  • Unique Inplay statistics
    Helping customers form opinions and stimulate betting.
Contact us for a demo today.

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