InPlay Racing brings an evolution in horse race wagering. Until now racing is the only sporting genre not dominated by the inplay experience. Consumers want instant entertainment and InPlay Racing is bringing that to horse racing across the world. Watch and bet throughout the whole of the race.
Inplay Racing's genesis was ten years ago, when the technology for live tracking of the runners during a race came to our attention. At that time, the demand for inplay markets was in its infancy, and the amount of equipment and expense involved for monitoring each meeting meant a viable commercial offering was beyond reach. Today, the technology is affordable and we are bringing the first comprehensive inplay racing solution to market.
We strive to provide the most comprehensive, automated inplay pricing solution available for global horse racing today: